C2 Communications
Zoom

World Hotdog Tour 2019

ZOOM has taken the modest sandwich to a whole new level of global and taste ventures

For almost a decade, ZOOM’s red sign has become ubiquitous around Dubai’s neighborhoods and petrol stations. It is a friendly sight that saved the day for the early birds, day dwellers and late-night crawlers by means of convenience, freshly brewed coffee, exclusive imports, local produce and of course, a much sought after hotdog!

The ZOOM Hotdog World Tour is the first of its kind campaign rolled out across the region. Inside the store, the action is hard to miss, as the aptly themed, ‘Far Out Flavors’ display instantly grabs your attention. From the cool and quirky characters, to the fun and funky colour scheme, ZOOM has taken the modest sandwich to a whole new level of global and taste ventures. It’s a culinary celebration, with pop culture inspired branding to match. 

The Tour offers six deliciously creative variations of the popular sandwich: The crunchy Emirati Dogg-Ooze, tangy Indian Chutney-Hai, guacamole Mexican Holapeño, creamy Italian Bestopesto, classic American Real-Ish and fiery Japanese Wazzabi.

For Social Content – we gave our 6 flavours, a personality and grouped them in a band with our creation of Hot Dog Jingle. 

Campaign Results 

15 M
Reach
22 M
Impressions
3 M
Engagement
26 %
Engagement Rate
18 %
Sales Increase
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