Big Data, Small Moments
It’s 2020, and it seems old-hat to suggest that we might be living in a data-driven, “always-on”, digital world.
Our industry is rapidly changing. The borders of business consultancy, marketing, advertising and technology are getting blurrier.
Data – The Key Ingredient in Programmatic Marketing – Part II
Advertising is a rapidly evolving landscape. Keeping tabs on consumer mindsets and behaviours online and offline, is crucial. Programmatic marketing helps you
Data – The Key Ingredient in Programmatic Marketing – Part I
In an era where digital advertising and marketing has advanced to become the leading medium, an increasing number of brands and businesses run their campaigns digitally to create awareness, generate leads and ultimately sales.