As a homegrown brand of the UAE, ZOOM has always celebrated everything that makes our home a wonderful place to live in. And one of the most beautiful aspects of the UAE is the poetry of the Arabic language. To celebrate International Arabic Language Day, we removed the divide between English and Arabic with ARABLISH, enabling accessibility towards a diverse range of expat communities to learn the Arabic language at their neighborhood store, one word at a time.
ZOOM
Social engagement, Brand awareness