C2 Communications
Abu Dhabi Pension Fund

Achieving operation excellence and building value for customers

Paving the way into a world of smart innovations with Rashed

Possessing Artificial Intelligence (AI) and linguistics analysis capabilities, Rashed could facilitate digital transformation through an array of services and communicate with customers through Virtual Reality (VR) and Augmented Reality (AR) technology, and he did this by capitalising on his presence across social media platforms (Facebook, Instagram, Twitter).

Customers across the world saw him as a global ambassador who could educate and answer questions regarding pension plans and other related topics. In addition to his ongoing episodes of ‘Rashedpedia’, the virtual employee went on to create an online checklist of technical vocabulary used in pension schemes that helped the common man comprehend complicated concepts. And with his ‘Tour Around the World’, Rashed has fed individuals with relevant information and interesting facts about pensions worldwide.

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